“Steve Jobs’ biography changed my perception about business,” Shah Rukh Khan revealed. The actor who is an avid reader says his idea about business changed after he read Steve Jobs’ biography.
“This book has helped me concentrate while doing one task at a time and changed my perception about my organization – Red Chillies Entertainment. Red Chillies Entertainment (RCE) was into many business operations and after having read the book, one thing became vividly clear – to concentrate on just one thing at a time,” Shah Rukh Khan revealed.
“Strictly adhering to this concept, we have now stopped television and advertisement productions and we’re completely concentrating on cinema and graphics. However, I don’t agree with all the formulas stated in the book,” he added.