Twitter 'X'-pires! Why did Elon Musk rebrand micro-blogging site
technology Jul 24 2023
Author: Sunita Iyer Image Credits:Getty
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Twitter bird has flown away
Elon Musk has rebranded Twitter as 'X' - a concept that dates back to 1999 when he founded an ambitious venture called http://X.com.
Image credits: Getty
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Musk's fascination with 'X.com'
In 1999, Musk envisioned 'X.com' would be a one-stop everything-store for all financial needs; believed money is essentially data.
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Twitter X
Musk believed that money is essentially data and sought to securely record all transactions in real-time, making 'X.com' a multitrillion-dollar company.
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Challenges galore
Journey to build X.com was filled with pressure & challenges. Musk was determined to make 'X.com' a groundbreaking success.
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What happened to X.com
'X.com' evolved into what we know today as PayPal. Musk insisted on keeping parent company's name.
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Fulfilling original vision from 1999
Fast forward to 2022, and Musk's interest in 'X.com' resurfaced, leading him to plan the rebranding of Twitter with that iconic name.
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Musk's future vision for 'X'
Musk envisions turning Twitter into a combination of financial platform and social network, powered by AI.
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Embracing brand 'X'
Musk's decision to embrace 'X' as Twitter's new identity is part of his grand plan to transform the micro-blogging platform into a super app.