Instagram's revenue details REVEALED

Image credits: Freepik

Instagram made more money than YouTube

Instagram, the photo and video-sharing app owned by Meta, made more money from ads than YouTube in the last few years.

Image credits: Pexels

How much did it earn in 2021?

New court papers filed by Meta show that Instagram earned $32.4 billion from ads in 2021, which is more than YouTube's $28.8 billion in the same year.

Image credits: Pexels

In 2019 and 2020

 In 2020, Instagram's ad revenue was $22 billion, while YouTube made $19.7 billion. In 2019, Instagram made $17.9 billion from ads, and YouTube earned $15.1 billion.

Image credits: Pexels

Revenue from ads

In 2018, it made $11.3 billion from ads. This number grew to $17.9 billion in 2019, $22 billion in 2020, $32.4 billion in 2021, and $16.5 billion in first six months of 2022.

Image credits: Pexels

Why were the details disclosed?

Instagram's ad revenue was shared because Meta is trying to get judge to dismiss antitrust lawsuit against the company. It revealed how quickly app has grown since Meta bought it/

Image credits: Pexels

Major source for Meta

Under Adam Mosseri's leadership, Instagram has become a major source of income for Meta.

Image credits: Pexels
Find Next One