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After Australia, now Indian media wants Google and Facebook to pay more for content

Stating the publishers were seeing their advertising share shrink in the digital space, the Indian Newspaper Society claimed that the current digital business model has been unfair to the publishers.

Indian media wants Google Facebook to pay more for content-VPN
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New Delhi, First Published Feb 26, 2021, 10:57 AM IST
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Australia's efforts to enact legislation that ensures that digital giants Google and Facebook pay more for news content have now led to a similar demand being made in India.

In a letter to Google, Indian Newspaper Society president L Adimoolam said that publishers across the world have been seeking fair payment for content and sharing of advertising revenue.

Seeking more transparency in the revenue reports shared by the digital giant with publishers, Adimoolam said newspapers in India employ thousands of journalists who gather, verify and publish a voluminous amount of content at considerable expense.

He pointed out that the content that has been generated and put online is how Google had managed to gain credibility in India over a period of time.

Stating the publishers were seeing their advertising share shrink in the digital space, the INS claimed that the current digital business model has been unfair to the publishers.

The INS also urged Google to ensure that they give more weightage to verified content from registered news publishers rather than pick up content from several sites that propagate fake news.

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