This is where smart businessman Virat Kohli has invested for his future

As of March this year, the Indian cricket team’s captain Virat Kohli has increased his endorsement fee to Rs 5 crore a day for new contracts. And that is just the tip of the iceberg. The cricketer is a smart businessman like most of his seniors in the game. His achievements now to do not limit themselves to cricket but are neatly arranged in a variety of sectors close to his heart, having sports and fitness at their core.

Kohli’s endorsements

In February this year, Kohli became the first Indian sportsperson to sign an eight-year, Rs 110-crore endorsement deal with German sportswear Puma.

Kohli also endorses Audi cars, MRF tyres, Tissot watches, Gionee phones, Boost milk drink, Colgate toothpaste and Vicks lozenges

Kohli endorses around 20 brands

Kohli’s fan following

Virat Kohli has 34 million fans on Facebook

14 million followers on twitter a

10.4 million on Instagram.

Virat Kohli Salary from BCCI

Kohli is a Grade ‘A’ cricketer now with an annual Rs 2 crore retainer fee, he is now seeking for Rs 5 crore as retainer fees.

As part of the IPL he was retained by the Royal Challengers Bangalore at a cost of Rs 15 crore

Kohli also ranked on 89th spot of 2017 Forbes list of ‘The World’s highest paid athletes’ with a total pay of $22 million in a year

Kohli’s business ventures

#Stepatholon Kids

Stepathlon Kids, seeks to tackle fitness issues affecting kids. It involves a pedometer-based virtual race that will help increase awareness on health issues. The new venture looks to reach 50,000 children in the first year of operations.

#Wrogn

Wrogn has been co-created with youth icon Virat Kohli. It has been advertised as simply an extension of Virat’s personality.

 

They picture me as someone who

is wrong, and eventually that becomes

right after a certain point of time.

VIRAT KOHLI

 

Wrogn is conceptualised by Universal Sportsbiz Private Limited (USPL), an Accel portfolio company, India’s first celebrity commerce company.

 #Sport Convo

Sport Convo is a London-based tech start-up that became Virat Kohli's second business venture after is backing of FC Goa in the Indian Super League in 2015. It is a place where sport fans can connect  and interact about their favourite sports and current news topics. This venture also got the support of Real Madrid's superstar and Welshman Gareth Bale.

#Chisel

This is a Bengaluru-based start-up which aims to make it big in the field of health and fitness. Kohli is known for his commitment to fitness, even his recent Instagram pics will vouch for that. Virat has only 30 per cent stake in this. The brand is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of Cornerstone Sport & Entertainment, which is the agency that manages Kohli.

#ITPL UAE Royals

Kohli joins two other owners - Neelesh Bhatnagar and Sachin Gadoya- in ownership of the Royals. Reports estimated Kohli’s investment in the franchise at under Rs 1 crore a year owning less than 25 per cent stake.

#PWL Bengaluru Yodhas

The skipper also dipped his hands into the Pro Wrestling League  by becoming the co-owner of Bengaluru Yodhas in December 2015.

#ISL FC Goa

Virat Kohli's first investment came at the age of 25 when he became the co-owner of ISL team FC Goa. It happened in 2014. According to  sources, the association has been worked out in a way that the cricketer has minority stake in the franchise. Industry estimates peg the Goa franchise cost at Rs 12 crore (a year). This means Kohli’s investment in the team would be under Rs 1 crore. At that time Kohli was only the Vice Captain of the Indian team.