Of all the flavours in the world, an eggplant, is the least likely option, rather a non-option.

And, yet, on Monday, Durex , announced its launch on Twitter.  And, unsurprisingly, Twitter had a field day.



Here’s what some of them had to say about:


You've got to be kidding me eye roll:



Some inexplicably had their lunch ruined:



The general consensus, however, can be aptly surmised as:



Turns out this was just an elaborate gimmick to spread the awareness, and create a conversation of the importance of safe sex in common millennial parlance:  the ubiquitous emojis. And, in this, case, the use of the brinjal emoji, most notably known for its representation of the male genitalia.