BJP's brand is reflected in the name 'Hindutva'. However with Karnataka Assembly Election drawing near, the CM face of the party in the state, BS Yeddyurappa, is creating a brand for himself as that of a farmers' leader. Will the two images go hand in hand? Will they clash or will the raitha bandhu gain the front seat as Hindutva takes a back seat? Watch the different takes on this from the BJP and the Congress.