Last month before Navratri, huge hoardings were displayed across Surat, Gujarat in which Sunny Leone was seen advising people to "Play this Navratri, but with love [Aa Navratriye ramo, paraantu prem thi]".
Sunny faced the anger of several groups in Gujarat for her Navratri themed condom ad and several people demanded the advert to be taken down as it hurt their religious sentiments.
According to the Times of India, a city-based group Hindu Yuva Vahini staged a protest at one of the ad’s locations. “The message in Gujarati on the hoarding reads ‘Aa Navratri a ramo, parantu premthi’ - this Navratri, play but with love. The insinuation on the banners from a condom brand insults the religious sentiments of Hindus,” Narendra Chaudhary, a businessman who serves as the group’s leader told TOI.
He also said, “This cannot be allowed, and our protests will get stronger if these hoardings are not removed now. Protests are necessary to deter others from trying something similar again in future.”
Another group called, the Confederation of All India Traders has shot off a letter to Ram Vilas Paswan, Minister of Consumer Affairs demanding the ad to be banned. It is “putting all our cultural value system at stake” says the letter. And then it points an accusing finger at Sunny Leone herself.
However, now Sunny Leone finally opened up about the issue to Hindustan Times and took a stand for herself by stating, "You know, I strongly feel that all celebrities are soft targets. It goes without saying that it's not nice to hear nasty things about myself, especially things that are not true. But I know who I am in life and what my goals are. Plus, I have a happy and healthy family, and that's all I can ask for in life. The controversies that are made up mean nothing to me."
Sunny Leone was only the face of the advert along with the product, but the brain behind the conceptualisation was the company itself. Sadly, Sunny had to face the wrath at the end.
The actress is now living a happy life with her husband and their adopted daughter and doesn't want any negativity in her life.
Sunny will be soon seen in Arbaaz Khan's Tera Intezaar. The movie will be releasing on November 24th.