Behind the brand: The story of Dhoni’s #No1Yaari
- Mahendra Singh Dhoni surprises his two childhood friends with a surprise visit during a family function.
- The three men relive their fun-filled past in Ranchi.
- They realise that the bonds of yaari are so strong that nothing between them has changed despite their different destinies and the years gone by.
FollowBrands often have the attribute of super-imposing their tone and tenor on the individuals or celebrities that they associate themselves with. With Dhoni and McDowell’s No1 Soda it was a simple replay of the man and his “yaars”. Of old friends from Ranchi who bond once again with their childhood buddy who became a star.
Brands go beyond themselves when they connect with the real. Such was the case when McDowell’s No1 Soda asked Dhoni to replay his #No1Yaari Story. He picked his cast, and the crew went with it. Seemanth Lohani aka Chittu and Paramjit Singh aka ChottuBhaiya bond with their asli yaar Mahi at a family wedding. A quick chai, a game of gully cricket with tin-box wickets, some showing off of their star friend, naughty pranks on each other and touch of emotional outpouring – all of this come together beautifully in this three-minute medley of friendship at play. “Nothing’s changed yaar. Nor will it change.” ends the film with an affirmation of how true friendship stands the test of time. Sneaking happiness and doses of fun in every available moment.
The video made by DDB Mudra, Bangalore can well be McDowell’s No1 Soda’s tribute to the legend – MSD the true bond of brotherhood and friendship. Their #No1Yaari was not only about the difficulties but also about the silly moments they share with each other, inside jokes and laughter that radiates through each one of them when they are together.
“A lot has changed over the years but one thing that has remained constant and by my side is my true friendship. Even though we are not able to meet each other very often, but whenever we do, we start from where we last left. Over the years this bond of brotherhood has only become stronger. This video by McDowell’s No1 Soda rebuilds our priceless moments and makes me cherish my yaari even more,” says MS Dhoni for whom shooting this ad was another memory worth cherishing. While Mahi, Chittu and Chottu Bhaiya were enacting a sequence the bonhomie was as candid and natural as it can ever get,
Arun Pandey, a close friend, confidante and chairman of Rhiti Sports Management, the company that manages MS Dhoni said, "I always believe that true friendship gives you courage and confidence. We are very happy at how this fantastic Yaari video beautifully expresses the nuances of MS's deepest real life friendships. During the initial brainstorming session, my suggestion to include MS's childhood friends in the video (except me) was accepted unanimously. I am sure this video will always have a special place in the hearts of MS's fans and admirers worldwide."
McDowell’s No1 Soda is also running a contest where the lucky winners who comment on the video will get a once in a lifetime chance to meet the MS Dhoni with their No1 Yaars to celebrate their friendship. Go on comment!
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